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Jennifer Middlin
TechSmith Corporation
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Chad Wandler
Split Rock Communications for TechSmith
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World's Most Popular Web Destinations Rely on TechSmith's Morae for Next-Generation Usability Testing and Analysis

Okemos, Michigan - May 10, 2005 - TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced that operators of seven of the ten most frequented online properties are utilizing TechSmith's Morae software to optimize the usability of their Web sites. The top site operators, as ranked by Nielsen//NetRatings, include Microsoft, Time Warner, Yahoo!, eBay, InterActiveCorp, the United States Government, and a leading online retailer.

Morae is the first all-digital solution that records and synchronizes user and system data for usability analysis of desktop software, Web sites, intranets, and e-business applications. Since its launch in March 2004, Morae has become the gold standard for usability testing among professionals worldwide.

"User testing has become much more efficient since Morae has been on the market," said Jakob Nielsen, usability guru and co-founder of the Nielsen Norman Group. "As a Morae customer, we know firsthand how fast and effective the product is in communicating test results to the designers, developers, and ultimately the decision-makers, who stake their bottom line on the usability of a company Web site."

With Morae's Collaborative User Experience Testing (CUET) functionality, multiple users can view the same usability session as it's happening, regardless of location. This makes it more convenient for key decision makers to get involved, and it helps organizations quickly reach consensus on strategic initiatives, such as changes to user interfaces, improvements to business processes, and the implementation of online marketing campaigns.

"When we released Morae, our goal was to simplify usability testing and enable it to become a standard component of application development," said Shane Lovellette, Morae Product Manager at TechSmith. "We've eliminated the prohibitive cost and inflexible hardware that had hindered usability testing. Our flexible, all-digital approach facilitates fast, easy, comprehensive testing anywhere, at any time. Business managers, marketing professionals, IT staff, and any other stakeholders can now conduct usability testing whenever they see an opportunity to improve the effectiveness of their applications."

About Morae
Powered by TechSmith's patent-pending Rich-Recording Technology (RRT), Morae synchronizes real-world actions, such as user speech and facial expressions, with detailed application and computer system data to present usability professionals with a unique view into the way that desktop software, Web sites, intranets and e-business applications are seen and experienced. This makes Morae the only solution that captures the total user experience by recording and synchronizing the user, the application, and the events. All data is saved and indexed automatically and can be searched with ease.

About TechSmith Corporation
TechSmith Corporation was founded in 1987 and is located in Okemos, Michigan. TechSmith provides practical business software tools to capture and manipulate images, voice and video from Windows desktops. The company's flagship software packages, SnagIt and Camtasia Studio, enable customers to create visually enhanced content for teaching, training, Web sites, documentation, and business presentations. Morae is the first and only all-digital solution for recording and analyzing human-computer interaction. TechSmith products are used by 98 percent of the Fortune 500. For additional information, visit www.techsmith.com.

TechSmith, Camtasia, SnagIt, Rich Recording Technology (RRT), Morae, EnSharpen, Dubit, and Camtasia Studio are trademarks of TechSmith Corporation. All other trademarks and registered trademarks used in this document are the property of their respective companies.

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