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FOR IMMEDIATE RELEASE
For further information :

Jennifer Middlin
TechSmith Corporation
Phone: +1 517 381-2697
E-Mail: j.middlin@TechSmith.com

Chad Wandler
Split Rock Communications for TechSmith
Phone: +1 703 548-3630
E-Mail: chad@splitrockpr.com

TechSmith’s Morae 2 Opens Up User Experience Research to Small and Mid-Size Organizations

New Version Automatically Analyzes User Effectiveness, Efficiency and Satisfaction when Using Software and Web Applications

OKEMOS, Michigan, April 10, 2007 -- TechSmith Corp., the world’s leading provider of screen capture and recording solutions, today announced the immediate availability of Morae 2, featuring automation of industry-standard usability measurements so organizations can quickly gather and deliver qualitative and quantitative information even if they are new to user experience research.

“For years, organizations both small and large have been intimidated by the complexity and cost of traditional user testing solutions,” said Shane Lovellette, user experience products manger at TechSmith. “We are committed to knocking down these barriers. With the release of Morae 2, we are automating the calculation of key metrics for non-traditional usability practitioners, such as designers and product managers, so they can skip the technical nonsense, make informed decisions, and focus on the customer experience.”

“Having the ability to quickly generate comprehensive charts and graphs from Morae 2 is a real time-saver for us,” said Terence Andre, U.S. Air Force Academy. “All we have to do is select the metrics we want to see and Morae does the rest. The charts, along with Morae's highlight video features, gives us a powerful way to clearly communicate results with product managers and other decision makers so we are part of the development process, instead of being an option in the process.”

Since its launch in March 2004, Morae has become the gold standard for some of the most popular web destinations, industry-leading software providers, leading research universities, and usability professionals worldwide.  Powered by TechSmith’s patented Rich-Recording Technology (RRT), Morae offers superior functionality, greater flexibility, faster implementation, and considerable cost-savings compared to traditional usability solutions. 

Morae captures the total user experience by recording and synchronizing both user and system activity (e.g., mouse movements, time spent on a specific task, the number of mouse clicks per page, error rates, facial expressions, etc.) so users can quickly optimize navigation and usability, and receive validation on designs, features, and workflow.

Major new features in Morae 2 allow users to:

• Automatically calculate standard usability measurements based on effectiveness, efficiency and satisfaction.
• Save time by creating custom metrics and graph templates for use across multiple studies.
• Clearly visualize important results by graphing data so results are impactful and meaningful to stakeholders. Graphs can be included in Morae highlight videos, written reports, or PowerPoint presentations.
• Measure participant satisfaction with a built-in survey tool, using the standard System Usability Scale (SUS). All scores are calculated and graphed automatically. Additionally, users can create custom surveys with various types of questions including scale, freeform answer, and single and multiple choice responses.
• Easily log tasks on the fly in real-time with Morae Observer. Eliminate the pain of tracking tasks on paper or manually finding them after testing is complete.

System Requirements, Pricing and Availability:
Morae 2 supports Microsoft Windows XP and Windows 2000. A standard single license for Morae including a single license for each component has a suggested retail price of $1,495.00. Individual components can be purchased separately. Discounts are available for volume purchase and for government and academic organizations. The software can be purchased by calling 800-517-3001 or at www.techsmith.com.  For additional information, visit: http://www.techsmith.com/morae.asp.

About TechSmith Corporation
Founded in 1987, TechSmith Corporation provides practical business software tools and services.  TechSmith's solutions enable users to capture, record and enhance digital content from their computer screens so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences.  TechSmith products are used by 99 percent of the Fortune 500. Visit www.techsmith.com for more information.

TechSmith, Camtasia, Camtasia Studio, DubIt, EnSharpen, Morae, and SnagIt are registered trademarks, and UserVue, Screencast.com, and Rich Recording Technology (RRT) are trademarks of TechSmith Corporation. All other trademarks and registered trademarks are the properties of their respective companies. ©2007 by TechSmith Corporation. All rights reserved.

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